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监测方法
报告内容
应用案例
如何购买
联系方式
往期周刊 |
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7月份记忆率最高的前100个广告品牌排行榜 |
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1 可口可乐-饮料
2 百事可乐-饮料
3 脑白金-保健品
4 康师傅饮料-饮料
5 诺基亚-手机
6 霸王-洗发水
7 雪碧-饮料
8 联想-电脑
9 飘柔-洗发水
10 玉兰油-护肤/洁肤
11 汰渍-洗衣粉
12 摩托罗拉-手机
13 清扬-洗发水
14 伊利-牛奶
15 高露洁-牙膏
16 海飞丝-洗发水
17 耐克-鞋袜
18 欧莱雅-护肤品
19 三星-手机
20 惠普-电脑
21 潘婷-洗发水
22 碧生源-减肥茶
23 肯德基-快餐店
24 蒙牛-奶制品
25 苏宁-家用电器经销商
26 美的-空调
27 100年润发-洗发水
28 统一饮料-饮料
29 麦当劳-快餐店
30 特步-衣服
31 王老吉-饮料
32 阿迪达斯-衣服
33 丰田-轿车
34 新盖中钙-保健品
35 乐事
36 美宝莲-彩妆用品
37 盼盼-糕点
38 特步-鞋袜
39 珍视明-药品
40 本田-轿车
41 超能-洗衣粉
42 佳洁士-牙膏
43 金立-手机
44 可伶可俐-洁肤品
45 立邦漆-油漆涂料
46 魔兽世界-游戏
47 三精-保健品
48 天语-手机
49 优乐美-饮料
50 中国移动-通信运营商 |
51 必胜客
52 长虹-手机
53 戴尔-电脑
54 妇炎洁-个人护理用品
55 国美-家用电器经销商
56 果缤纷
57 汇源-饮料
58 佳能-数码相机
59 康师傅食品-方便面
60 葵花牌-胃药
61 拉芳-洗发水
62 李宁-鞋
63 力士-洗发水
64 立白-洗衣粉
65 蒙牛-饮料
66 上海大众-轿车
67 伊利-奶粉
68 呦呦-奶茶
69 奥妙-洗衣粉
70 奔驰
71 步步高-手机
72 飞利浦-剃须刀
73 海尔-空调
74 护彤-药品
75 今麦郎-方便面
76 兰寇
77 李宁-衣服
78 美汁源-饮料
79 耐克-衣服
80 苹果-电脑
81 荣威-轿车
82 闪亮滴眼液
83 舒肤佳-沐浴露/香皂
84 斯达舒-胃药
85 索爱-手机
86 太极集团
87 娃哈哈-水饮料
88 薇姿-护肤品
89 夏普-电视
90 泻立停-药品
91 伊卡璐
92 益达-口香糖
93 优卡丹-感冒药
94 9块9-减肥茶
95 IBM-电脑
96 OPPO-MP3
97 阿迪达斯-鞋
98 安利-保健品
99 安踏
100 奥迪 |
注：以上排行榜数据来源于世纪蓝图2008年第29周广告效果连续调查数据，该调查在全国23个城市展开，采取电话访问方式询问消费者所能够记住的昨天的任何广告。样本量：1600。23个城市包括9个一级与省会城市，7个地级城市，7个县级城市。具体资料请与世纪蓝图市场调查公司联系 |
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2月份排名前100位的广告品牌：脑白金全国依然排第一，三元北京排第二 |
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2月份消费者认为创意非常独特与比较独特的电视广告排行榜 |
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7月份
记忆率最高的前100个广告品牌排行榜 |
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三元巧搭“神州行”，誉满京城“我看行” |
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谦逊的“王婆”更可爱 |
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脑白金广告--我喜欢，你不喜欢，他无所谓！ |
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广告-营销推广监测研究的N多幕后故事 |
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“千人成本”是怎么被谬解的？ |
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“千人成本”是怎么被谬用的？ |
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媒体收视率数据越来越被滥用，媒体收视率≠广告收视率 |
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你的品牌混脸熟了吗？ |
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并不是喜欢程度有多高，购买意愿就有多强烈 |
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什么是无提示广告认知度？ |
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广告记忆率与广告到达率 |
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评价广告效果之四元素分析 |
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我 |
日期：2008-10-7 12:14:30 |
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都是几个大品牌派在前面？ |
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世纪蓝图 |
日期：2008-10-8 9:28:42 |
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目前是每个月1600个样本量，由于采取随机抽样的方式，各个月的数据可以合在一起分析，因此季度的样本量就是4800，半年度就是9600，年度就是19200. |
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样本量好像有点小，这是一个月的样本量还是一年的？ |
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