As a leading company, CPResearch has developed its own models for concept testing, product testing, concept and usage testing, consumer usage and attitudes research, market segmentation and positioning, brand tracking, brand equity evaluation, customer satisfaction studies, advertising research, and store checking. 　 Concept Test 　 CPResearch uses Concept Perfection TM  to screen and perfect concepts. Product Test 　 ProdFect TM has been used to do product test for about 8 years. With these experiences, CPResearch can serve clients with more strategic insight. U&A Study 　 U&A study is regularly employed to understand up-to-now market situation, CPResearch Behavior Scope TM can help clients with more differential insight. Customer Satisfaction 　 CPResearch has employed its OnCustomer TM to study customer satisfaction for 10 more years, and has accumulated rich experiences in more than 30 industry sectors. Price Study 　 CPResearch has employed CBC, CVA for many clients. In order to help clients to deal with fierce price-based competition, CPResearch has created its Optima Price TM, which is an efficient model for price adjustment strategy. Package Study 　 CPResearch uses Package Evaluation TM  to screen and perfect package. Brand Name Test 　 Chinese character is complicated and amazing, choosing a good brand name is half of success. Name Screen TM has been used to help clients find appropriate names for their brands. Advertising Study 　 CPResearch has created its own syndicated research for advertising effect several years, and has accumulated rich experiences. AdEvalue TM can help clients with more differential insight. Brand Image 　 Help clients with more creative insight for its brands' development and improvement. Market Segmentation 　 CPResearch MarketMatrix TM is useful to analyze complicated market data.