Concept testing is most often used
in concept development to test the
success of a new product idea before
it is marketed. Concept analysis or
concepts are often used as one step
in the process of providing "proof
of concept". Concept Tests are
conducted to obtain consumer
insights and assessing the potential
of a proposition before actual
launch in terms of the consumer’s
intention to try/buy
CPResearch uses Concept
Perfection TM to
screen and perfect concepts. It will
cover following questions:
Which concept will be the highest
accepted in the market?
What attributes of product concept
will attract consumers' trial?
If launching it, who will be main
consumers? where are these consumers
from?
How to price this concept? price
acceptance?
Will this concept will cannibalized
my own market?
......
CPResearch Concept
Perfection TM can
help deal with following issues:
Attribute importance rating;
Interactive changes between
attributes and consumers switch;
Simulated market changes between
client and its competitors;
