Before client really produce product
or launch product, it is necessary
to do product test, in order to
understand following information:
Choosing the best product type;
Opinions about attributes
improvement;
Market size estimate and target
consumers characteristics;
Price elasticity and analysis of
competition.
Product test is sometimes called Usability
Test for some products like software,
hardware, durable products, Taste Test for
beverages. CPResearch has used
ProdFectTM
for many different products, such as
IT, Telecommunication, Beverage, Food,
Detergent, some OTC products.
Methodology Link:
What is product test? when should we
do product test?
Different kinds of product test? and
its objectives?
