Usage and Attitude Surveys is a tool for consistent monitoring of a brand’s performance in the market. They are conducted in order to provide a consistent platform for monitoring of key market / brand performance measures, including development and evaluation of Consumer Dialogue campaigns that benefit from deep knowledge of a given market. 　     U&A Studies are generally conducted once a year to measure the size and dynamics of the market and evaluate the brand health of your own and competition brands from a strategic prospective. Usually national in coverage.      U&A study is regularly employed to understand up-to-now market situation, CPResearch Behavior Scope TM can help clients with more differential insight.