CPResearch has devoted more than a
decade to the development of our
customer relationship optimization
approach and has earned a prominent
position in the history of customer
satisfaction market research. At
CPResearch, we believe customer
satisfaction needs to be measured
from both strategic and operational
perspectives. We help clients
achieve this through our
OnCustomer TM.
CPResearch has employed its
OnCustomer TM to
study customer satisfaction for 10
more years, and has accumulated rich
experiences in more than 30 industry
sectors.
Tracking study for Server customer
From year 1997, CPResearch has been
commissioned to customer
satisfaction measurement of Brand
A's server product customer. This
study has been splited into 3 parts:
customers purchasing server within
one week, from two weeks to three
months, and over one year. Client
wants to know different information
for those different customers.
Tracking study for supermarket
customers
Retail market is getting competitive
in China, so customer satisfaction
become much more important now. How
is customer's response from their
entering into market to their
leaving? What drive their decision
to enter in this market? How to keep
customers? how to attract their
purchase behavior?
Customer satisfaction study for
retail is quite different from
others.
Tracking study for car owners
More and more Chinese own their
private cars, so their satisfaction
on 4S services is very important to
4S store owners. Car owners can
easily switch to another 4S store if
they feel unsatisfied. How to keep
their present customers become very
urgent.
CPResearch has been commissioned to
do tracking study of car owners.