CPResearch has devoted more than a decade to the development of our customer relationship optimization approach and has earned a prominent position in the history of customer satisfaction market research. At CPResearch, we believe customer satisfaction needs to be measured from both strategic and operational perspectives. We help clients achieve this through our OnCustomer TM.

    CPResearch has employed its OnCustomer TM to study customer satisfaction for 10 more years, and has accumulated rich experiences in more than 30 industry sectors.

 
Tracking study for Server customer
  From year 1997, CPResearch has been commissioned to customer satisfaction measurement of Brand A's server product customer. This study has been splited into 3 parts: customers purchasing server within one week, from two weeks to three months, and over one year. Client wants to know different information for those different customers.
Tracking study for supermarket customers
  Retail market is getting competitive in China, so customer satisfaction become much more important now. How is customer's response from their entering into market to their leaving? What drive their decision to enter in this market? How to keep customers? how to attract their purchase behavior?

Customer satisfaction study for retail is quite different from others.

Tracking study for car owners
  More and more Chinese own their private cars, so their satisfaction on 4S services is very important to 4S store owners. Car owners can easily switch to another 4S store if they feel unsatisfied. How to keep their present customers become very urgent.

CPResearch has been commissioned to do tracking study of car owners.

   

  Consumer Research

Concept Test

Product Test

Product Usage and Attitude

Customer Satisfaction

Price Study

Package Study

Brand Name Test

Advertising Study

Brand Image

Market Segmentation
 
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