China is a very large booming market, every day there are many new products launched, new customers appeared, and new market developed. So pricing research is very important.    Overall, CPResearch pricing research are able to help reach the following objectives: Pricing Research 　 To find the most highly accepted price range for a brand, and predict the market size To analyze the acceptance level of different price points for a brand, and predict the market size To analyze the relationship between product attributes, price changes, and demand. 　 CPResearch has employed CBC, CVA for many clients. In order to help clients to deal with fierce price-based competition, CPResearch has created its Optima Price TM, which is an efficient model for price adjustment strategy. CPResearch model Optima Price TM　combines various technologies and research designs to help the client reach the above objectives: If the client only wants to know the suitable price range at product launch, we use CPResearch’s Price Laddering and Price Sensitivity Measurement price study models. If the client also wants to understand the changing acceptance rate of its own and various competitors products are different price ranges, we use CPResearch’s Brand Price Trade-off (BPTO) technique to conduct the price study. If the client wants to investigate the varying price and demand for specific product attributes, or combination of product attributes, then we use CPResearch’s price study technique based on Conjoint Analysis.