When the customer is standing in
front of shelf is the final moment
in the purchase decision process, it
is also the most critical one. This
is the moment when the consumer is
not concerned with lacks in quality,
the effects of brands are minimal,
and price is of little concern. The
only thing that influences the
consumers buying decision is the
package of the product on the shelf.
Consequently, businesses are paying
more and more attention to
packaging, to the extent that the
product is less expensive than the
packaging. Examples of this are moon
cakes and some alcoholic drinks,
which radiate splendor from the
shelf with their style and color.
It is easier said than done to
create a package that stands out in
this ocean of shapes and colors,
therefore packaging tests are
proving to be increasingly
important.
CPResearch packaging test model
Package ScreenTM has
been tempered with ten years
experiences and hundreds of
projects, and its exactness is now
unparalleled. This tool helps the
client to quickly and efficiently
select the best package options from
a number of choices.
