In order for an advertising campaign to create more vivid images, cause the target customer to identify with the character in the clip, and create a better result; the brand manager usually rely on personifications to transmit the brands characteristics or personality. These people or things that are endowed with the brand’s personality represent the brand image. This image often corresponds to characteristics in a consumer segment’s lifestyle, value system, and interests. 　   There are many aspects to a brand’s brand image, but at any given time only one brand image is the most appropriate. So what is the most appropriate brand image? This needs to be investigated with Brand Image Monitoring, a method that helps us answer the following questions: Which characteristics do consumers associate with my brand? Which characteristics influence consumers’ choice of products? How do I position my brand to increase its value? Which characteristics should my brand image include?     These are questions that brand image monitoring must answer, and they are also difficult problems that the researcher must help the client solve. CPResearch’s brand image monitoring model Perception TM has been used in a wide range of industries, and has proven its ability to answer the following questions: Which brand characteristics attracts consumers attention best? How do consumers value a certain brand based on these characteristics? How should the characteristics that the brand image projects be adjusted to raise the brand equity in the future? What is the key to influencing a products brand image?