As the market for a product reaches the later stages of maturity the competition grows increasingly fierce. To avoid waging price wars, businesses have to find new market segments and this is the beginning of market segmentation. Scientific market segmentation needs to at least be able to solve the following problems: 　 Which are the most logical ways to segment the market? How big is the resulting market segment, and what are its characteristics? What are their unique demands on the product? What is the competitive situation like in this segment?      CPResearch's market segmentation model Market Matrix TM has been tested through years of experience, and has proven capable of helping the client solve the following problems: Is the target market segment big enough? Is it expanding and maturing rapidly enough to ensure a sufficient development potential? What is the competitive situation in a market segment? How many competitors are there? How strong are they? Are more competitors moving in? Are buyers strong or weak? Are suppliers strong or weak? Is it in line with the company’s strategic objectives? Are the company’s resources sufficient to keep competing in the market segment?