Data collection and interview for
business research is much more
complicated than that of consumer
research, it is more depended on
interviewers' personal ability than
standard workflow. So all
interviewers and supervisors of
CPResearch business research team
are research fellow.
Business research usually employs
following methods:
Desk Research-search secondary data
It
is the first step and also research
foundation for business research.
CPResearch has created a large
knowledge bank, including industry
related information and
problem-solution strategic cases
bank. it is helpful for research
fellow to search useful information.
Professional in-depth interview
In
order to satisfy our increasingly
demands on professional people,
CPResearch has trained a group of
professional in-depth interviewers,
their majors are specified, their
interview experiences are rich.
Professional Focus Group
It
is very difficult to do FGD of
Professional people, because they
are very busy, and it is difficult
to schedule a time period they all
are available. However CPResearch
use different ways to do it, such as
small FGD, telephone FGD, web FGD,
etc.
Cooperate Visit
Not all information are necessarily
from interview or desk research,
observation is sometimes very
important.