Data collection and interview for business research is much more complicated than that of consumer research, it is more depended on interviewers' personal ability than standard workflow. So all interviewers and supervisors of CPResearch business research team are research fellow.

  Business research usually employs following methods:

 
Desk Research-search secondary data
  It is the first step and also research foundation for business research. CPResearch has created a large knowledge bank, including industry related information and problem-solution strategic cases bank. it is helpful for research fellow to search useful information.
Professional in-depth interview
  In order to satisfy our increasingly demands on professional people, CPResearch has trained a group of professional in-depth interviewers, their majors are specified, their interview experiences are rich.
Professional Focus Group
  It is very difficult to do FGD of Professional people, because they are very busy, and it is difficult to schedule a time period they all are available. However CPResearch use different ways to do it, such as small FGD, telephone FGD, web FGD, etc.
Cooperate Visit
Not all information are necessarily from interview or desk research, observation is sometimes very important.
 

  Business Research

Data Collection Methods

Market Environment Analysis

Industry Status & Trends

Major Competitor Study

Sales Channel Study

Value Chain Study
 
 
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