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Since 1997, CPRrsearch has set
up its qualitative research team
and facilities. FGD room is
available in CPResearch and all
its affiliated offices over 80
cities and rural areas.
CPResearch has installed up to
data FGD equipments, such as
computer assisted video
recording system etc. All video
could be edit into DVD format.
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FGD room |
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Up until now, they have conducted several
thousands of FGDs for the past 10 years.
CPRESEARCH moderators are divided into
professional moderators, research
moderators, and freelance moderators, which
could satisfy our clients’ diverse needs.
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qFocus
group discussions (FGD) in
villages
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FGD in viliage |
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To many companies it sounds
impossible
to set up FGD in villages,
because they are worried about
the lack of equipment,
inconvenient location, and
villager’s ability to
participate in FGD. CPResearch
is already
experienced in doing this, and
have conducted FGD on
pesticides, herbicides, seeds,
and
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FGD with owners of exclusive cars |
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People with high incomes, early
adopters, who like exclusive brands,
who have high purchasing power, who
stick to exclusive brands, who hold
high status jobs etc. are target
customers for many businesses. Even
so, how you find them and get them
to participate in interviews to
understand their needs and attitudes
to products and brands has become
the task of research firms. With the
help of CPResearch’s extensive
database and network of affiliates,
we help our clients to conduct many
interviews of this kind every year. |

Car-owners FGD |
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Interviews with ”cool” people |
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Young people and people who want to
be” cool” are a new force on the
market. They belong to their own
groups, each have special
characteristics, their own language,
and their unique way of
communicating. They have their own
opinions on products, outlets, and
brands. Only they are able to really
understand their language. It is
CPResearch’s responsibility to help
our clients understand their
attitudes and analyze their
behavior. |

Cool People FGD |
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