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1) Open-ended
Questions. Questions should be
worded so that respondents cannot simply
answer yes or no, but must expound on the
topic.
2)
Semi-structured Format. Although you
should have some pre-planned questions to
ask during the interview, you must also
allow questions to flow naturally, based on
information provided by the respondent. You
should not insist upon asking specific
questions in a specific order. In fact, the
flow of the conversation dictates the
questions asked and those omitted, as well
as the order of the questions.
3)
Seek understanding and interpretation.
You should try to interpret what you are
hearing, as well as seek clarity and a
deeper understanding from the respondent
throughout the interview.
4)
Conversational. You should be
conversational, but your role is primarily
that of a listener. There should be smooth
transitions from one topic to the next.
5)
Recording responses. The responses
are recorded, typically with audiotape and
written notes (i.e., field notes)
6)
Record observations. You observe and
record non-verbal behaviors on the field
notes as they occur.
7)
Record reflections. You record your
views and feelings immediately after the
interview as well. |
