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CPResearch
CAPI could work questionnaires out
with comprehensive logics just like
the CATI, what’s more, it could be
used in many kinds of locations, the
shopping mall, forum and any other
public places, if only the
respondents could access computer.
For Example, in the Central Location
Test, with peer to peer networking,
it could manage the questionnaire,
control quota and manage the
database, without the database
server. For the face to face
interview, the questionnaire could
be saved into a field disk, even the
field disk could be emailed to the
respondents as the files are small.
Respondents could see the
questionnaire on their own desktop
and conduct the interview by
themselves.
CPResearch
CAPI’s advantages:
1)
Mutimedia supported
2)
Greater cooperation
3)
Higher completion rates
4)
More complete and comprehensive
answers
5)
Greater willingness to participate
in the future
6)
Lower cost to research supplier
7)
Connected to Conjoint Analysis field
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