CPRESEARCH started accumulating its offline panel database from 2001, so as to improve the efficiency of face-to-face interview. CPRESEARCH access panel is only focused on large cities, such as Beijing, Shanghai, Guangzhou, and will be expanded into cities of lower tiers.

   From year 2003, CPRESEARCH started cooperating with clients for long-term tracking study. In order to efficiently access target consumers, CPResearch create its access panel databases of Infant product, IT&T product, Fashionable products, pharmaceutical products, and special internet users etc.

Cool Youth

 

Panel of Dog Owner: Tracking study for dog food U&A

Panel for Dog Owner

 

As many Chinese families raise dog, dog food market is getting competitive. Chinese had usually different habit of feeding dog in the past time, tracking their changes becomes very important to dog food manufacturers. However there are many different kinds of dog and dog owners, a quick interview to understand dog owners' response to TV commercials is always a big challenge to research firms. So from year 2005, CPResearch started accumulating dog owner database and continually interview them.

Panel of Creative Users of Internet: Tracking study for functions of internet product/service

  Internet is growing very fast in China, internet company usually launches or improves new products and services every day. So they really need to know their users quick and continuous response to their products and services. So CPResearch set up its internet user panel for these special request. As clients send us request, or panel members can quickly try their products or services, and fill in questionnaire immediately. This panel includes 10,000 internet users in all metropolitan and provincial cities.

Please see following graph for number of internet users in China from year 2000 to year 2006.

 

Panel of Cool Youth: Tracking study for fashion and music

Cool Youth

 

Youth people usually like fashion and music. How is their response to fashion events? What are their present usage and attitudes? What new request do they chase now? How is their evaluation on different brands?

CPResearch panel of Cool Youth is specially for fashion and music.

  Fieldwork Services

Geographic Capability

Quality Control

Face to face interview

Telephone Interview

Internet Survey

Focus Group

In-depth Interview

Gang Survey

CAPI/CAVI

Panel Management
 
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