CPRESEARCH started accumulating its offline
panel database from 2001, so as to improve
the efficiency of face-to-face interview.
CPRESEARCH
access panel is only focused on large
cities, such as Beijing, Shanghai,
Guangzhou, and will be expanded into cities
of lower tiers.
From year 2003, CPRESEARCH
started cooperating with clients for
long-term tracking study. In order to
efficiently access target consumers,
CPResearch create its access panel databases
of Infant product, IT&T product, Fashionable
products, pharmaceutical products, and
special internet users etc.
Cool Youth
Panel of Dog Owner: Tracking study
for dog food U&A
Panel for Dog Owner
As
many Chinese families raise dog, dog
food market is getting competitive.
Chinese had usually different habit
of feeding dog in the past time,
tracking their changes becomes very
important to dog food manufacturers.
However there are many different
kinds of dog and dog owners, a quick
interview to understand dog owners'
response to TV commercials is always
a big challenge to research firms.
So from year 2005, CPResearch
started accumulating dog owner
database and continually interview
them.
Panel of Creative Users of Internet:
Tracking study for functions of
internet product/service
Internet is growing very fast in
China, internet company usually
launches or improves new products
and services every day. So they
really need to know their users
quick and continuous response to
their products and services. So
CPResearch set up its internet user
panel for these special request. As
clients send us request, or panel
members can quickly try their
products or services, and fill in
questionnaire immediately. This
panel includes 10,000 internet users
in all metropolitan and provincial
cities.
Please see following graph for
number of internet users in China
from year 2000 to year 2006.
Panel of Cool Youth: Tracking study
for
fashion and music
Cool Youth
Youth people usually like fashion
and music. How is their response to
fashion events? What are their
present usage and attitudes? What
new request do they chase now? How
is their evaluation on different
brands?
CPResearch panel of Cool Youth is
specially for fashion and music.