China is a very large country, total population is over 13 billions. China is also very complicated with 4 metropolitan cities, 30 more provincial cities, 600 more county cities, and 200 thousands country sides. In such a complicated market, any single survey can not only cover its main areas, but also not reach its different consumers. So CPResearch started its CATI-based omnibus survey from year 2005, in order to help satisfy clients' needs. 　   Omnibus Objectives: Identifying seasonal trends in demand Measuring indicators of spontaneous and prompted brand awareness before/during/after an advertising campaign, and measuring brand awareness compared to main competitors Study indicators of brand consumption before/during/after an advertising campaign and comparing them with main competing brands Identifying the most effective channel for reaching the target customers Tracking changes in the attitudes and preferences of target customer groups Measuring indicators of customer brand loyalty and comparing them with main competing brands Profiling of target customers, including rate of switch to and from other brands Assessment of awareness of advertising slogans and messages 　 　   If you need detail information, please contact Thomas Karlsson, thomaskarlson@cpresearch.com, office number:8610-64687108 ext. 1010